Available for hire · Remote & International

Assia
Hafrad

International Executive Assistant & CRM Specialist

Trilingual professional with a proven track record supporting senior executives and driving business growth across SaaS and Luxury Hospitality — bringing precision, discretion, and strategic insight to every engagement.

Upwork Profile ↗
Assia Hafrad
Language Arabic Native Speaker
Language French Fluent
Language English Fluent
10+
Years Experience
3
Languages
8+
Industries Served

What I offer

Services & Expertise

01
Executive Assistance

Complex calendar management, travel coordination, correspondence drafting, stakeholder liaison, and confidential document handling for C-level executives and department heads.

02
CRM Management

Lead generation, tracking, and pipeline management in Salesforce. Accurate data entry, reporting, and follow-up workflows to keep your sales machine running smoothly.

03
Translation & Localization

Professional translation of proposals, contracts, and technical documentation between English, French, and Arabic — bridging markets across three language groups.

04
Digital Marketing & Social Media

Managing brand presence on LinkedIn, Google Business, YouTube, and Facebook. Content creation, community engagement, reputation management, and campaign coordination.

05
Customer & Guest Relations

High-touch customer support and VIP guest services. Complaint resolution, loyalty programme management, and delivering premium experiences for high-net-worth clients.

Professional background

Career Journey

Meade Willis
Aug 2024 – Apr 2026
SaaS · Remote
Business Development Assistant
  • Supported the sales department in identifying and qualifying new business opportunities
  • Managed lead generation and tracking within Salesforce CRM, ensuring accurate data entry and follow-up
  • Translated proposals, contracts, and technical documentation from English to French
  • Coordinated communication between internal teams and prospective clients
  • Prepared sales reports and market analysis to support strategic decision-making
Azure Rotana
May 2024 – Aug 2024
Luxury Hospitality · Rotana Hotels
Pre-opening Executive Secretary
  • Provided high-level administrative support to the General Manager and Heads of Departments during the hotel's pre-opening phase
  • Managed complex calendars, scheduling, and travel arrangements
  • Acted as the primary point of contact for all internal and external stakeholders
  • Organised and maintained filing systems ensuring accuracy and accessibility
Le Méridien d'Oran
Sep 2022 – Oct 2023
Luxury Hospitality · Marriott International
Admin Assistant to GM & Marketing Executive
  • Managed the GM's office — scheduling, travel, expense reporting, and correspondence
  • Served as the central point of contact for the leadership team and external partners
  • Managed the hotel's digital presence on LinkedIn and Google Business
  • Coordinated marketing campaigns and prepared BSA compliance checklists
Bored Panda
Sep 2021 – Apr 2023
Media · Remote (Part-time)
Remote Community Manager
  • Managed and engaged online communities on YouTube and Facebook
  • Monitored feedback and reported trends to the content team
  • Moderated discussions and maintained community guidelines
Le Méridien d'Oran
Aug 2019 – Aug 2020
Luxury Hospitality · Marriott International
Guest Relations Agent
  • Ensured seamless, personalised experiences for VIP guests
  • Managed guest feedback and resolved complaints with professionalism and empathy
  • Enrolled guests in the Marriott Bonvoy loyalty programme

My work

Portfolio Samples

✍️
Writing Portfolio
Web Writing & Content Creation

A selection of web copy, articles, and written content crafted for clients across multiple industries and languages.

View Portfolio ↗
📱
Social Media Portfolio
Social Media Management & Strategy

Content, campaigns, and community management work spanning LinkedIn, Facebook, Google Business, and YouTube.

View Portfolio ↗

What others say

Client & Colleague Reviews

★★★★★

"I enjoyed working with Assia on community management tasks for my page and also to do small video editing on my content. I will likely have additional jobs for her in the future because I appreciated that she could understand the purpose of the tasks given, did good work and also suggested changes or gave honest feedbacks which is very appreciated."

Leslie
Client · Community Manager (French)
Upwork · 5.0 ★
★★★★★

"Thank you for all of your hard work, Assia. You definitely made a difference for Appelberg Travel."

Toni P.
Client · Social Media Development, Startup Travel Agency
Upwork · 5.0 ★
★★★★★

"Assia is very thorough and responsive. Definitely would hire her again!"

Elaina
Client · Social Media Manager, Black Owned Business Marketing
Upwork · 5.0 ★
★★★★★

"I had the pleasure of working with Assia on the Bored Panda International YouTube team, where she reported directly to me. Assia brought a great mix of creativity, adaptability, and attention to detail. She was quick to grasp new processes and always brought a positive, can-do attitude to the table. Her professionalism and collaborative spirit made her a reliable and valued team member. I'm confident she'll be an asset to any team she joins."

Minh N. D.
Former Manager · Social Media Strategist, Bored Panda
LinkedIn Recommendation
★★★★★

"Assia is a hard worker always giving her best with the right attitude. She is passionate about what she does and we can always see her smiling. It is a pleasure and a plus to have Assia in your team."

Samir H.
Former Manager · Hospitality Management, Le Méridien d'Oran
LinkedIn Recommendation
★★★★★

"Assia was a very creative, young and talented professional. She brings such positive vibes, is a quick leader, always goes the extra mile, always smiling and curious in ways that make her better every day. I will recommend her for any position at any world-class company as I believe she will be an added value for sure."

Rebbah F.
Former Colleague · Revenue Manager, Le Méridien d'Oran
LinkedIn Recommendation
★★★★★

"Assia is a very talented lady that I am proud to have had within my team and glad to know as a person. A professional with a bright future — I really appreciate her attitude. You have to get her into your team, don't miss your chance."

Chennafi H.
Former Manager · Customer Service Manager, Aramex
LinkedIn Recommendation

Tech stack

Tools & Technologies

Salesforce CRM Google Workspace Microsoft Office Canva AI Tools LinkedIn Google Business YouTube Facebook Upwork

Get in touch

Let's Work Together

Whether you need a reliable Executive Assistant, a CRM specialist, or a trilingual professional to bridge your international communications — I'm ready to bring precision and discretion to your team.

☎
Phone +1 647 313 9685
✉
Email assiahafrad@gmail.com
in
LinkedIn linkedin.com/in/assiahafrad
▲
Upwork Hire me on Upwork

Currently Available

Open to remote and international opportunities. I work across time zones and bring full trilingual capability in Arabic, French, and English to every project.